Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets (Source:Wikipedia).
DAM is a concept that starts from the assumption that certain files (assets) have a high intrinsic value to an organization (for example brand identity artwork files). This value can be amortized across multiple uses more readily by using a database system (instead of a file system) to track, organize, display and distribute these assets.
In DAM, files with high intrinsic value, are recognized as valuable assets of the organization or business, are called digital assets and are often managed with the same care as physical assets.
DAM systems, typically software or web based services, provides tools to store, manage and securely distribute digital assets (files) to authorized users.
The DAM Foundation attempts to define a standard of requirements for a DAM to be certified as a DAM.
The Ten Characteristics of a Digital Asset Management system that are suggested are: