Business class Brand Identity Management you can trust.

A.K.A Logos, Icons, Brandmarks, Logotypes, Lockups, Brands, etc

e-see® has been the trusted guardian of brand identity assets, for a host of household brand names, since we were established in 1997.

From the start our mission was to make the management and delivery of original brand identity artwork, brand standards and guidelines, as easy, fast and as safe as possible.

Brand Identity Management you can trust.

Pricing See it in Action for NZ Police →

Screenshot from NZ Police Brand Library.

BYO Designer

We work with your marketing team and your creative suppliers to provide an independent central repository that you control.

While we provide some studio services on demand, usually for repurposing or validating artwork against brand guidelines. We don't provide the design services that your selected designer or ad agency provides and we're designer/agency agnostic. It's totally up to you who you use.

There are 3 ways to get your brand content onto the system for distribution. Upload yourself. Invite your designer to Upload for you (appropriate plan required to enable 3rd party authoring), or you can outsource upload/publishing to us here at e-see®.

Contact us for more information

Don't have a designer?

Try a service like Logosauce to connect with designers who can create your next logo or complete brand identity, or run a Logo design competition.

Logosauce™ is a service sponsored by e-see® to introduce clients to awesome designers from around the globe.

Visit Logosauce.com

e-see® Brand File Manager Features

Everything in one place

All your brand assets - logo artwork, images, brand guidelines and related marketing collateral together, in one easily accessible central online location.

Custom Branded

You get your own custom branded micro-site with your own URL such as http://yourbrand.brandfm.com

Brand Identity

Supports original vector artwork in a variety of colour-spaces and file formats for absolute consistency in reproduction.

Brand Guidelines

Brand Standards and Guidelines auto-delivered (and optionally embedded as HTML for guided access) to ensure correct usage of your brand resources.

Photography

Photo friendly with automatic meta-data, light-boxes, watermarking of thumbnails, management of usage license periods and cross-referencing.

Product Images

Product/Pack-Shot friendly with support for dimensions, GS1 barcodes and file naming for use in shelf management / space planning software.

Multi-tennant SaaS

Delivered as a multi-tennant cloud app, means no software install and lower costs for brand owners.

Delivery options

Provide users with permission based self-service download or instantly send large files to any email address with BrandFM's built in eCourier™.

Unabridged Original

What you upload is what they get. We don't alter your files in any way. It's always the original.

BYO Creative

Bring your own creative (content). Keep working with your existing creative partners (Agencies, Designers, Photographers, etc). Stay in control.

3rd Party Authors

Automatic approval workflow for 3rd party Authors, such as external designers/agencies.

Professional formats

Supports professional creative file formats from Adobe Creative Suite™ such as Illustrator™ vector artwork, Photoshop™ quality high-res images, Indesign™ documents and more.

Find with Search

Save time finding your assets, with both simple and advanced Search. Never lose artwork, images and other assets again.

Find with Browse

Browse assets by Latest, Recently Viewed, Folder and Tag. Browse within Search Results.

Search Engine Friendly

Search friendly, supports discovery and self-service sign-up with access requests for restricted files.

Easy Licensing

Provide self-service access with easy permission based licensing of users with flexible license periods - you stay in control.

Control Access

Easily control who can access what, with 4 levels of Asset visibility plus Asset Release, Expiry and Review dates, combined with 4 classes of User enables fine grained control over who can Access what and when.

Stay In Tune

Email notifications, RSS & Watchlists ensure users stay tuned-in to changes and additions.

On-line Archiving

On-line Archiving lets you file assets away so they can't be accessed, yet allows them to be resurrected if needed later.

Reporting

Reporting on usage, downloads, expring assets, assets for approval, asset lists, eCourier track and trace and full asset history.

Its Helpful

Context sensitive Help throughout. Walk-throughs. Know-how. Best Practice. Free phone and email support.

See all the Features →

We do

Provide an online brand library for the management and delivery of brand identity artwork and image files.
Receive, validate and repurpose source artwork/images for reuse by your brand users.
Store and automatically deliver your brand standards and usage guidelines.
Provide brand owners with independent control over brand assets and marketing resources.
Connect brand owners, brand managers with authorized brand users.

We don't

Don't design logos or brand identity.
Don't compete with graphic designers or agencies.
Don't supply branded or logo'd products or premium goods.
Don't decide who has access to your brand files.

Love Brands? You've gotta see this film

Never underestimate the power of a great brand identity as gun toting Ronald McDonald and friends demonstrate.

Take a look at the Academy Award winning short film Logorama, which parodies a number of brands but demonstrates how recognizable logos and even a brands secondary elements can be. Look out for the MSN Messenger man, Michelin Man cops, Windows skyscraper and many more blatant logo abuses.

If you have responsibility for any of the brands featured - you'll cringe. However it demonstrates the amazing power of a strong brand identity. How many can you recognize?.

Logorama on Vimeo.

WARNING: Some language and content may offend.